Abstract

An attempt to ontimato the coats and margina in marketing of Jowar in two Important Jowar markots of Karnatakn at Bijapur and Bagalkot rovonlod variations In the costs incurred by the farmers between different size-group of farmers in and. belwoon the solocted markets. The commission charged by commission agents however, was found to constituto a major proportion of the total costs incurred by the farmors Irrespective of the sizo group to which they belonged or the markot which they solected for the sale of their products. The transportation cost and storage cost constituted other important marketing costs. Other expenses like packing, loading and unloading, welghment charges were found to be of minor importance. The total costs Incurred by commission agents wore of little significance. But, the averago cost incurred by wholesalers was on an average Rs. 12.40 per quintal In Bijapur market and Rs. 11.87 In Bagalkot market. A major proportion of the cost incurred by them was for transport. The difference between the price charged for the consumer and the price received by the grower varied between different size group of farmers. The producer received about three-fourths of the actual price paid by the ultimate consumer.

Keywords: Marketing, costs and margins, Jowar sales