PREFERENCES OF FARMER READERS TOWARDS VARIOUS CONTENTS OF THE FARM INFORMATION

P.VANNIARAJAN; V.RAVICHANDRAN and R.VELUSAMY

doi:https://doi.org/10.29321/MAJ.10.A00622

Madras Agricultural Journal

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PREFERENCES OF FARMER READERS TOWARDS VARIOUS CONTENTS OF THE FARM INFORMATION

Author: P.VANNIARAJAN, V.RAVICHANDRAN and R.VELUSAMY,

p-ISSN: 0024-9602, e-ISSN:2582-5321, Vol: 86, Issue: jul-sep,

DOI:https://doi.org/10.29321/MAJ.10.A00622

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Abstract

The study was conducted to know the farmer readers' preference towards various contents of the farm information at T. Vadipatti block of Madurai district. The following are the various contents of the farm information, agriculture farmer's experience. press correspondent (Agriculture), messages with quoting instances and colour photographs.

Keywords: Preferences, Farmer readers and Content analysis

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