Logit Model: Factors Influencing the Adoption of Cashless Transactions
The adoption of cashless transactions is influenced by socio-economic factors. In the present study factors namely age of the farmers, education status, social participation, value of assets, farm size, proportion of farm income to total income, knowledge on operating electronic gadgets, having android mobile and using mobile apps, expenditure on availing internet connection/Wi Fi/mobile data and distance to bank/ATM are included to find out which variables are influencing significantly the adoption of cashless transaction.
Table 1. The Factors Influencing the Adoption of Cashless Transactions among Farm Households
|
Variables
|
Coefficient value
|
Marginal effects
|
|
Constant
|
2.3596*** (0.005)
|
|
|
AGE
|
0.4269NS (0.264)
|
0.2832
|
|
EDU
|
-0.0000NS (1.103)
|
-7.60e-06
|
|
SOP
|
1.1086* (0.055)
|
0.2458
|
|
ASS
|
0.8758NS (0.426)
|
0.0602
|
|
FSIZE
|
0.0258* (0.070)
|
0.0085
|
|
FINCOME
|
0.2543NS (0.501)
|
0.0823
|
|
KOEG
|
1.6319*** (0.004)
|
-0.3641
|
|
MOBILE
|
1.3517*** (0.004)
|
-0.4363
|
|
EEXP
|
0.3302* (0.098)
|
0.1066
|
|
DIST
|
-6.87e-07NS (0.239)
|
-5.40e-08
|
|
Log likelihood function
|
78.92
|
|
|
Prob> chi2
|
0.0006
|
|
|
N
|
360
|
|
(Figures in the parentheses indicate P value)
(*** indicates 1% level of significance and * indicates a 10% level of significance)
The factors, namely knowledge of operating electronic gadgets, having a mobile phone, and using mobile apps, are highly influential at the one percent level. The variables, namely social participation and expenditure on availing internet connectivity/Wi Fi /mobile data, are significant at a ten percent level, as shown in Table 1.
Implications of the Adoption of Cashless Transactions on the Stakeholders
The impact of adopting cashless transactions in agriculture and non-agricultural activities results in time savings, labor savings, and a reduced risk of theft and robbery. The opportunity cost of these transactions was measured as the imputed value of each activity. The results are discussed for each district and for the state in the following tables.
Table 2. Implications of cashless transactions in terms of time, labour, risk, and cost on different stakeholders in Coimbatore District
|
S.no
|
Stakeholders
|
Cashless transactions in agriculture
|
Cashless transactions in other than agricultural activities
|
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
|
1
|
Farmers
|
27-91
|
11
|
981-3087
|
48-121
|
17
|
1678-3546
|
|
2
|
Landless Agrl Labourers
|
8-13
|
2
|
243-413
|
29-103
|
7
|
782-3256
|
|
3
|
Input Dealers
|
175-345
|
36
|
3342-5643
|
284-432
|
47
|
4478-9086
|
|
4
|
Traders
|
128-312
|
21
|
1922-3908
|
175-412
|
34
|
2549-6314
|
The results presented in Table 2 highlight the implications of adopting cashless transactions for different stakeholders in Coimbatore District, measured in terms of time saving, risk reduction, and opportunity cost, across both agricultural and non-agricultural activities. Farmers experience considerable benefits, saving between 27–91 hours annually in agricultural transactions, coupled with an 11 per cent reduction in risks and an opportunity cost saving of ₹981–3087. Their gains are even more substantial in non-agricultural activities, where time savings increase to 48–121 hours, risk reduction improves to 17 per cent, and opportunity cost savings rise to ₹1678–3546. This indicates that adopting cashless practices not only improves efficiency in farm-related dealings but also offers more substantial benefits in non-farm domains, where transaction frequency and values tend to be higher.
For landless agricultural labourers, the benefits, though smaller in scale, are still noteworthy. In agricultural transactions, they save 8–13 hours annually with a modest 2 per cent reduction in risks and ₹243–413 in cost savings. In non-agricultural activities, however, their benefits increase significantly, with 29–103 hours saved, a 7 per cent risk reduction, and opportunity cost savings of ₹782–3256. These figures suggest that digital transactions offer labourers more advantages in wage payments, remittances, and household purchases compared to agricultural work, where cash remains the dominant medium.
The impact of cashless adoption is most pronounced among commercial stakeholders such as input dealers and traders. Input dealers record significant benefits, saving 175–345 hours per year in agricultural transactions, with a 36 percent risk reduction and cost savings of ₹3342–5643. Their advantages are even greater in non-agricultural activities, with 284–432 hours saved, 47 per cent risk reduction, and opportunity cost savings ranging from ₹4478–9086. Similarly, traders enjoy significant benefits, saving 128–312 hours annually in agricultural activities, along with a 21 per cent risk reduction and savings of ₹1922–3908. In non-agriculture, these figures rise to 175–412 hours, a 34 percent risk reduction, and savings of ₹2549–6314. These results reflect the heavy reliance of commercial agents on cashless systems for managing bulk and high-value transactions, where efficiency, transparency, and security become critical.
Overall, the findings clearly indicate that while all stakeholders, farmers, labourers, dealers, and traders, gain from adopting cashless transactions, the magnitude of benefits is closely linked to the nature of their activities and scale of operations. Farmers and labourers experience moderate but meaningful improvements, especially in non-agricultural contexts. At the same time, input dealers and traders derive the highest gains due to their frequent, large-scale, and high-risk transactions. This demonstrates that digital adoption acts as a strong enabler of efficiency, cost reduction, and risk management, particularly for stakeholders engaged in commercial and service-oriented activities.
Table 3. Implications of cashless transactions in terms of time, labour, risk, and cost on different stakeholders in Madurai District
|
S.no
|
Stakeholders
|
Cashless transactions in agriculture
|
Cashless transactions in other than agricultural activities
|
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
|
1
|
Farmers
|
19-65
|
7
|
879-2770
|
34-98
|
14
|
1437-3238
|
|
2
|
Landless Agrl Labourers
|
5-9
|
1
|
210-382
|
19-86
|
4
|
612-2569
|
|
3
|
Input Dealers
|
148-317
|
21
|
3112-5341
|
254-419
|
36
|
4108-7639
|
|
4
|
Traders
|
115-273
|
17
|
1745-3764
|
154-373
|
27
|
2230-6100
|
The results in Table 3 highlight the implications of adopting cashless transactions for different stakeholders in Madurai District across agricultural and non-agricultural activities. Farmers recorded moderate benefits, saving 19–65 hours annually in agricultural transactions, with a 7 per cent risk reduction and opportunity cost savings of ₹879–2770. These benefits increase in non-agricultural activities, where time savings rise to 34–98 hours, risk reduction doubles to 14 per cent, and opportunity cost savings range between ₹1437–3238. Landless agricultural labourers derived the least advantage, reflecting their limited transaction volume; they saved only 5–9 hours with 1 per cent risk reduction and ₹210–382 savings in agriculture, while in non-agriculture the benefits improved to 19–86 hours, 4 per cent risk reduction, and ₹612–2569 in cost savings.
In contrast, commercial stakeholders such as input dealers and traders benefited substantially. Input dealers saved 148–317 hours annually in agricultural activities, with a 21 per cent risk reduction and ₹3112–5341 savings. In non-agricultural contexts, these figures surged to 254–419 hours, a 36 per cent risk reduction, and ₹4108–7639 in cost savings. Traders also recorded significant advantages, saving 115–273 hours in agriculture with a 17 per cent risk reduction and ₹1745–3764 in savings. These savings increased in non-agricultural activities to 154–373 hours saved, a 27 per cent risk reduction, and ₹2230–6100 in opportunity cost savings.
Overall, the findings confirm that the scale of benefits from cashless adoption is directly linked to the nature of stakeholders’ engagement. Farmers and labourers benefit moderately, mainly in terms of convenience and time savings. At the same time, input dealers and traders gain substantially due to their higher transaction volumes, frequency, and risk exposure.
Here are three visual comparisons for Madurai District (Table 39). Time Savings from the cashless adoption save more hours in non-agricultural activities for all stakeholders, especially input dealers and traders. Risk Reduction: Risk is reduced more in non-agricultural transactions, with input dealers (36%) and traders (27%) gaining the most. Opportunity Cost Savings: Commercial stakeholders (dealers and traders) record the highest monetary benefits, while farmers and labourers gain moderately.
Table 4. Implications of cashless transactions in terms of time, labour, risk, and cost on different stakeholders in Ariyalur District
|
S.no
|
Stakeholders
|
Cashless transactions in agriculture
|
Cashless transactions in other than agricultural activities
|
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
|
1
|
Farmers
|
15-54
|
3
|
764-2676
|
23-74
|
9
|
1151-2960
|
|
2
|
Landless Agrl Labourers
|
3-7
|
1
|
178-373
|
12-65
|
3
|
512-2238
|
|
3
|
Input Dealers
|
128-286
|
17
|
2920-5067
|
211-278
|
24
|
3916-6849
|
|
4
|
Traders
|
86-254
|
13
|
1537-3264
|
121-341
|
22
|
1970-5501
|
Table 4 highlights the implications of adopting cashless transactions in terms of time saving, risk reduction, and opportunity cost for different stakeholders in Ariyalur District, across agricultural and non-agricultural activities. For farmers, cashless adoption leads to savings of 15–54 hours annually in agriculture, with a modest 3 per cent risk reduction and opportunity cost savings ranging from ₹764–2676. In non-agricultural activities, the benefits are higher, with 23–74 hours saved, 9 per cent risk reduction, and ₹1151–2960 in cost savings. Landless agricultural labourers gain relatively minor, with only 3–7 hours saved, 1 per cent risk reduction, and ₹178–373 in cost savings in agriculture. However, their benefits increase in non-agricultural contexts, where they save 12–65 hours annually, achieve a 3 per cent risk reduction, and gain ₹512–2238 in opportunity cost savings.
Commercial stakeholders in Ariyalur District demonstrate significantly greater benefits. Input dealers record significant advantages, saving 128–286 hours annually in agriculture, with 17 per cent risk reduction and ₹2920–5067 in opportunity cost savings. In non-agricultural activities, these values rise further to 211–278 hours saved, 24 per cent risk reduction, and ₹3916–6849 in cost savings. Traders also demonstrate notable benefits, with 86–254 hours saved in agriculture, 13 per cent risk reduction, and ₹1537–3264 in cost savings. In non-agricultural transactions, their gains expand further, with 121–341 hours saved, a 22 per cent risk reduction, and opportunity cost savings ranging from ₹1970 to ₹5501.
Overall, the findings from Ariyalur District suggest that while all stakeholders experience measurable advantages from cashless adoption, the magnitude varies widely. Farmers and agricultural labourers mainly benefit through moderate time and cost savings costs. In contrast, input dealers and traders reap the most significant benefits due to their higher transaction volumes, larger financial exposure, and greater dependence on digital systems.
The comparative analysis of cashless transactions across Coimbatore, Madurai, and Ariyalur districts clearly reveals significant variations in their implications for different stakeholders in terms of time saving, risk reduction, and opportunity cost. Among farmers, Coimbatore district stands out with the highest benefits, where cashless adoption in agriculture results in 27–91 hours of time savings annually, an 11 per cent reduction in risk, and opportunity cost savings ranging from ₹981–3087, while in non-agricultural activities, the gains are even higher at 48–121 hours saved, 17 per cent risk reduction, and ₹1678–3546 in savings. In contrast, Madurai farmers gain moderately with 19–65 hours and 7 per cent risk reduction in agriculture, while Ariyalur farmers experience the least benefit, with only 15 to 54 hours saved and a 3 per cent risk reduction. Landless agricultural labourers also show a similar trend, with Coimbatore providing relatively higher gains. They save 8–13 hours in agriculture with a 2 per cent risk reduction and ₹243–413 savings, compared to the much lower benefits in Madurai and Ariyalur. In non-agricultural activities, labourers in Coimbatore record substantial improvements with 29–103 hours saved, 7 per cent risk reduction, and ₹782–3256 in opportunity cost savings, whereas Madurai and Ariyalur show only moderate improvements.
For commercial stakeholders, the impact is much more pronounced. Input dealers in Coimbatore gain the maximum benefits with 175–345 hours saved, a 36 per cent risk reduction, and ₹3342–5643 in agriculture. In non-agricultural activities, the advantages rise further to 284–432 hours saved, a 47 per cent risk reduction, and ₹4478–9086 in savings. Madurai ranks second in this regard, followed by Ariyalur with comparatively lower figures. Traders too follow the same pattern, with Coimbatore traders enjoying the highest benefits of 128–312 hours saved, 21 per cent risk reduction, and ₹1922–3908 in agriculture, and as much as 175–412 hours saved, 34 per cent risk reduction, and ₹2549–6314 in non-agriculture. Madurai traders gain moderately, while Ariyalur traders benefit the least. Overall, the analysis shows that Coimbatore district consistently records the highest advantages from cashless adoption for all stakeholders due to larger transaction volumes and higher financial exposure. Madurai occupies a middle position with moderate but notable benefits, while Ariyalur remains at the bottom with the lowest impact. Moreover, commercial stakeholders such as input dealers and traders gain far more from the adoption of cashless systems compared to farmers and labourers, reflecting their greater dependency on frequent, high-value financial transactions.
The comparative analysis of cashless transactions across Coimbatore, Madurai, and Ariyalur districts reveals apparent differences in their implications for farmers, labourers, and commercial stakeholders. Farmers in Coimbatore enjoy the highest advantages, with substantial time savings, moderate risk reduction, and notable opportunity cost savings, particularly in non-agricultural activities. In contrast, those in Madurai benefit moderately, while farmers in Ariyalur gain the least. A similar pattern is observed among landless agricultural labourers, where Coimbatore again shows better outcomes compared to the limited benefits seen in Madurai and Ariyalur. The impact is far more significant for commercial stakeholders, especially input dealers and traders, whose larger transaction volumes and higher exposure to financial risks make them the biggest beneficiaries of cashless adoption. Input dealers in Coimbatore record the highest gains, followed by Madurai and then Ariyalur. Traders reflect a similar trend, with the most pronounced benefits again seen in Coimbatore. Overall, the findings highlight a clear hierarchy: Coimbatore emerges as the district with the most significant positive impact from cashless adoption across all stakeholder groups, Madurai occupies an intermediate position with moderate benefits, and Ariyalur lags with the least impact.
At the same time, while farmers and labourers derive convenience and modest savings, input dealers and traders experience disproportionately higher advantages, underscoring the strong link between the scale of operations and the effectiveness of digital financial systems. From a policy perspective, this indicates the need to strengthen digital literacy, improve mobile and internet connectivity, and provide affordable access to smartphones and digital infrastructure in districts like Ariyalur, while also tailoring financial awareness programs for small farmers and labourers so that the benefits of cashless transactions can be more equitably distributed across all sections of rural society.
Table 5. Implications of cashless transactions in terms of time, labour, risk, and cost on different stakeholders in Tamil Nadu
|
S.no
|
Stakeholders
|
Cashless transactions in agriculture
|
Cashless transactions in other than agricultural activities
|
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
Time saving (Hrs/Year)
|
Risk reduction (%)
|
Opportunity cost (Rs//Year)
|
|
1
|
Farmers
|
20-70
|
7.00
|
875 - 2844
|
35-98
|
13.00
|
1422 - 3248
|
|
2
|
Landless Agrl Labourers
|
5-10
|
1.00
|
210 - 389
|
20-85
|
5.00
|
635- 2688
|
|
3
|
Input Dealers
|
150-315
|
25.00
|
3125 - 5350
|
250-410
|
36.00
|
4167- 7858
|
|
4
|
Traders
|
110-280
|
17.00
|
1735 - 3645
|
150-375
|
28.00
|
2250 - 5972
|
The implications of cashless transactions, as presented in Table 5, clearly reveal differentiated impacts across stakeholder groups, with commercial stakeholders enjoying the most significant benefits. At the same time, farmers and labourers gain comparatively modest advantages. For farmers, the adoption of cashless transactions in agriculture translates into annual time savings of 20–70 hours, a 7 per cent reduction in risk, and opportunity cost savings ranging from ₹875 to ₹2844. These benefits expand considerably in non-agricultural domains such as household expenses, wage receipts, or local business dealings, where farmers save 35–98 hours, achieve a 13 per cent reduction in risk, and realize higher opportunity cost savings between ₹1422 and ₹3248. Landless agricultural labourers, who are generally low-volume users of financial services, register only marginal gains from agricultural transactions, with savings of just 5–10 hours annually, a negligible 1 per cent risk reduction, and opportunity cost savings of ₹210–389. Their gains are relatively better in non-agricultural contexts, with time savings increasing to 20–85 hours, risk reduction improving to 5 per cent, and opportunity cost savings ranging between ₹635 and ₹2688, suggesting that non-farm engagements provide them with greater scope to benefit from digital payment systems. In contrast, input dealers and traders, as commercial stakeholders, are the greatest beneficiaries of cashless adoption due to the high frequency, large scale, and greater financial risk of their transactions. Input dealers save 150–315 hours annually in agricultural dealings, experience a significant 25 per cent risk reduction, and achieve opportunity cost savings of ₹3125–5350, while in non-agricultural activities, their advantages are amplified, with 250–410 hours saved, 36 per cent risk reduction, and cost savings of ₹4167–7858. Traders follow a similar trend, recording 110–280 hours saved in agriculture with 17 per cent risk reduction and ₹1735–3645 in savings, and even higher benefits in non-agricultural activities where they save 150–375 hours, reduce risks by 28 per cent, and gain ₹2250–5972 in opportunity cost savings. Taken together, the results underscore a clear pattern: while cashless adoption benefits all stakeholders to varying degrees, the intensity of benefits is strongly tied to the volume and scale of financial dealings. Farmers and labourers primarily experience convenience and modest savings, whereas input dealers and traders realize disproportionately higher gains, making digital financial systems especially valuable for commercial intermediaries. This suggests that future policy measures should not only focus on strengthening digital infrastructure and literacy among small farmers and labourers to broaden their benefits. They should also ensure that the ecosystem of traders and dealers, who act as critical nodes in the rural economy, remains fully integrated into secure and efficient digital platforms.
Figure 1. Time Savings from Cashless Transactions by Different Stakeholders in Tamil Nadu.

Figure 2. Time Savings from Cashless Transactions by Different Stakeholders in Tamil Nadu.
Figure 3. Opportunity Cost of Cashless Transactions by Different Stakeholders in Tamil Nadu

The implications of cashless transactions, as shown in Table 5, highlight apparent differences in benefits across stakeholders and districts, underscoring how both the scale of financial dealings and the regional economic context shape adoption outcomes. For farmers, cashless adoption in agriculture yields moderate but meaningful gains, with time savings of 20–70 hours annually, 7 per cent risk reduction, and opportunity cost savings of ₹875–2844. These benefits are amplified in non-agricultural contexts such as wage receipts, input purchases, or household expenditures, where farmers save 35–98 hours, achieve a 13 per cent risk reduction, and realize cost savings of ₹1422–3248. This pattern is consistent with findings in Coimbatore, where relatively higher levels of education and digital literacy enabled farmers to leverage non-agricultural transactions more effectively, compared to Madurai and Ariyalur, where gains were more modest. Landless agricultural labourers, by contrast, derive limited benefits from agricultural transactions, with only 5–10 hours saved, a minimal 1 per cent risk reduction, and opportunity cost savings of ₹210–389, though their gains increase in non-agricultural activities to 20–85 hours saved, 5 per cent risk reduction, and ₹635–2688 in cost savings. This finding resonates with the results in Madurai and Ariyalur, where labourers’ limited access to digital tools constrained their benefits. However, non-farm engagements still offered relatively better opportunities. Commercial stakeholders, however, experience the most substantial advantages across all districts, reflecting their larger transaction volumes and higher exposure to financial risks. Input dealers save 150–315 hours annually in agricultural activities, with a 25 per cent risk reduction, and savings of ₹3125–5350. In non-agricultural activities, these benefits increase significantly to 250–410 hours saved, a 36 per cent risk reduction, and cost savings of ₹4167–7858. Traders follow a similar trajectory, saving 110–280 hours in agricultural dealings, reducing risks by 17 per cent, and achieving cost savings of ₹1735–3645, while in non-agricultural domains, their benefits increase further to 150–375 hours saved, 28 per cent risk reduction, and ₹2250–5972 in opportunity cost savings. When compared across districts, Coimbatore’s traders and input dealers consistently reported higher adoption and greater savings due to stronger digital penetration. Madurai showed moderate levels, while Ariyalur lagged owing to infrastructural and awareness constraints. Overall, the evidence suggests that while farmers and labourers gain primarily in terms of convenience and modest cost savings, input dealers and traders are the greatest beneficiaries across all regions, making them critical drivers of the digital financial ecosystem in Tamil Nadu’s agrarian economy. This spatially differentiated impact indicates that policy interventions must simultaneously enhance digital access and literacy among small farmers and labourers. They must also ensure that traders and dealers, who serve as crucial intermediaries, remain fully integrated and supported within secure, efficient, and regionally tailored cashless transaction systems.