Assessment of Level of Success of Agripreneurs in Tamil Nadu

Abstract

Entrepreneur’s success is measured by their ability to succeed as anentrepreneur. Everyone recognizes and categorizes successful entrepreneursbased on their achievements. The present study aimed to assess the level ofsuccess of agripreneurs from the agri business incubations of Coimbatoreand Madurai. These business incubations were selected purposively becausethey had been established earlier compared to the other six incubators inTamil Nadu. The samples were selected by Proportionate random samplingtechnique. The different dimensions of business success include financial,employment, customer, lifestyle and social responsibility dimension.The studyhas concluded that the majority of respondents had medium level of successin business and also found that financial dimension includes profitability,sales turnover, sales growth, market share, debt level, business growth,return on investment, industrial relations and business image determines thesuccess of the business. The findings of the study suggest that supportingthe agripreneurs through financial assistance will lead to the success ofagripreneurs.

DOI

https://doi.org/10.29321/MAJ.10.000539

Pages

8 - 11

Creative Commons

Copyright

© The Author(s), 2025. Published by Madras Agricultural Students' Union in Madras Agricultural Journal (MAJ). This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited by the user.

Keywords