Information Communication Technologies (ICT’s) is now performing asthe third hand for shifting farmer’s life to next level by improving accessto information and sharing of knowledge. Tamil Nadu Government haslaunched “Uzhavan†mobile application for the benefit of farmers. Thefocus of the present study is to find influencing factors on utilizing Uzhavanapp as perceived by the farmers and to bring up the changes felt by thefarmers after utilizing Uzhavan application. An ex-post facto research designwas adopted for the study. Data collected from a sample of 90 Uzhavanapp users in Thanjavur district of Tamil Nadu, India, during January 2020.Operability, Accuracy, Readability, Directness, Timeliness, Creditability andReliability were the most influencing factors of the utilization of the Uzhavanapp by the farmers. Farmers felt that Uzhavan app has relatively loweredthe information searching time and it has created more awareness aboutAgricultural Government Schemes.
For MASU related issues :
PUBLISHER
SECRETARY
Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
For MAJ related issues :
EDITOR-IN-CHIEF
Madras Agricultural Journal (MAJ)
Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
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