Abstract

                                The purpose of this study was to measure the attitude and perception of farmers engaged in precision farming on the concepts and thoughts of Precision farming and identifying effective factors on their attitude. A sample consisting of 200 respondents was selected through Purposive sampling in the study area. Possible statements (89) concerning the psychological object i.e. ‘Attitude towards Precision Farming” were collected. They were edited based on Edward’s criteria and 79 statements were identified for further analysis. After receiving the opinion of 42 judges for the statements by employing Equal Appearing Interval method nine statements were selected based on the Scale (S) and Interquartile range (Q) values. Further reliability and validity of the scale was assessed and found satisfied. The attitude scale was applied on the farmers engaged in precision farming to measure their attitude towards Precision Farming.

Key words : Precision farming, attitude scale, equal appearing interval.