Abstract

                                The aim of this study is to develop an attitude scale about Kisan Call Centres (KCC) for dairy farming community. The purpose of scale construction is to design a questionnaire that provides a quantitative measurement of a theoretical variable. The method of Likert’s summated rating was used to develop the attitude scale. A sum of 60 statements was selected by reviewing the literatures and given to the farmers of non-sample area in Tamil Nadu for their opinion on KCC. Those statements were then formulated using Likert Summated Rating Scale method and based upon ‘t’ value obtained for each statement, 34 statements were retained on the final scale. The reliability and validity of the scale indicates its precision and consistency of the results. This scale can be used to measure farmers’ attitude beyond the study area with suitable modifications in the future.

Key words : Attitude scale, Kisan Call Centre (KCC), Likert’s summated rating, Reliability and Validity.