Abstract

It has been recognised that creation of conditions under which the farmer could market or sell his produce with confidence and without any apprehension of being deceived or unfairly treated is one of the most important and potent means ef increasing farm production. Marketing is the final phase of production affording the farmer an apportunity to realise the fruits of his labour. Marketing includes all the activities concerned with the flow of goods and services from producers to consumers such as selling and buying, transport, storage, finance, risk, management, standardisation, grading and the like. Marketing should therefore be considered as a part of the productive process and marketing costs form part of the overall cost of production.

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