The small formers of the progressive village gave high credibility to personal cosmo- polite source while the small farmors of the less progressive village gave high credibility to personal localite sources. The credibility of mass media was more or less the same among small farmers of both types of villages. The Village level workers occupied a key position in the communication net work in the progressive village whereas neighbours and friends occupied the key position in less progressive village.
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Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
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Madras Agricultural Journal (MAJ)
Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
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