Communication Behaviour of Small Farmers in a Progressive and Less Progressive Village

E. V. KALAMEGAM AND K. RADHAKRISHNA MENON

doi:https://doi.org/10.29321/MAJ.10.A03196

Madras Agricultural Journal

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Communication Behaviour of Small Farmers in a Progressive and Less Progressive Village

Author: E. V. KALAMEGAM AND K. RADHAKRISHNA MENON,

p-ISSN: 0024-9602, e-ISSN:2582-5321, Vol: 64, Issue: may-may,

DOI:https://doi.org/10.29321/MAJ.10.A03196

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Abstract

The small formers of the progressive village gave high credibility to personal cosmo- polite source while the small farmors of the less progressive village gave high credibility to personal localite sources. The credibility of mass media was more or less the same among small farmers of both types of villages. The Village level workers occupied a key position in the communication net work in the progressive village whereas neighbours and friends occupied the key position in less progressive village.

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