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Communication Behaviour of Small Farmers in a Progressive and Less Progressive Village

  • Author:E. V. KALAMEGAM AND K. RADHAKRISHNA MENON

    p-ISSN:0024-9602, e-ISSN:2582-5321, Vol:64, Issue:may-may

    DOI: https://doi.org/10.29321/MAJ.10.A03196
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Abstract

                                The small formers of the progressive village gave high credibility to personal cosmo- polite source while the small farmors of the less progressive village gave high credibility to personal localite sources. The credibility of mass media was more or less the same among small farmers of both types of villages. The Village level workers occupied a key position in the communication net work in the progressive village whereas neighbours and friends occupied the key position in less progressive village.

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ISSN : 0024-9602
eISSN : 2582-5321

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