Study on the Communicability and Utility of the Information Materials Prepared for Extension Work

R. ANNAMALAI and S. SUNDARESAN

doi:https://doi.org/10.29321/MAJ.10.A03170

Madras Agricultural Journal

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Study on the Communicability and Utility of the Information Materials Prepared for Extension Work

Author: R. ANNAMALAI and S. SUNDARESAN,

p-ISSN: 0024-9602, e-ISSN:2582-5321, Vol: 64, Issue: mar-mar,

DOI:https://doi.org/10.29321/MAJ.10.A03170

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Abstract

The three information materials Booklet. Circular letter and Folder were found to be effective in enriching the knowledge of the farmers. Among the three. folder is found to be superior over other two. Folder was found to be better utilized by the farmers for adoption of package of practices. Considering the communicability and utility. folder was found to be superior over the other two materials. Therefore, folder is recommended for wide use in extension work in communicating innovations for effective adoption.

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