Marketing and Market Structure for Grapes in Dindigul Division Madurai District

A. PALANISWAMY and A. KANDASWAMY

doi:https://doi.org/10.29321/MAJ.10.A03131

Madras Agricultural Journal

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Marketing and Market Structure for Grapes in Dindigul Division Madurai District

Author: A. PALANISWAMY and A. KANDASWAMY,

p-ISSN: 0024-9602, e-ISSN:2582-5321, Vol: 65, Issue: nov-nov,

DOI:https://doi.org/10.29321/MAJ.10.A03131

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Abstract

A study was conducted to find out the existing market structure and marketing practices for grapes. It was revealed that 72 per cent of the farmers were selling grapes by the contract sale. Marketing margin of the whole salers was 15.52 out of 46.67 per cent of marketing cost exclusive of all other charges met. The whole salers were able to exploit both producers and retailers.

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