Abstract

An attempt has been made to evaluate the socio personal, socio-psychological cha racteristics and communicate variables of small and marginal farmers. The study revealed that the (i) farm size was the basis for classification, small farmers scored more farn size score than marginal farmers. (i) Small farmers were high in the socio-economic status than marginal farmers. (ii) small farmers had more contact with Extension Agency than marginal farmers. (iv) small farmers had better market perception than marginal farmers. (v) small farmers were high in economic motivation than marginal and (vi) small farmers had better credibility for Personal cosmopolite channels and Personal localite channels than marginal farmers.

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