Author: K. UNNIKRISHNA MENON,,
p-ISSN: 0024-9602, e-ISSN:2582-5321, Vol: 16, Issue: feb-feb,
The villagers are mostly farmers of insufficient means. Before starting any work to improve the lot of the farmer one has to study the essential points of his psychology. Every one will admit that any scheme of work meant to improve the farmer must remain attractive to him. It must be attractive almost at the very outset. It is also true that nothing except an immediate money profit will serve to be the most attractive feature of any scheme. He is not sufficiently patient to wait long to obtain it; nor is he always cultured enough to study a situation so thoroughly as to satisfy himself that he has to hold on, spending some- thing upon it, so as to reap increased profits later. He is not also prepared to leave his village for even a couple of days to study profitable ways from elsewhere and to adopt them. He is almost always working under the firm belief that his ways are the best and people coming from elsewhere can therefore.render him little help in his own line of work, except when the new-comer is prepared to give him a loan to finance his own cultivation in his own. ways. He is also of very stong opinion that any change in his farming methods will bring him loss. He is fatalis tic enough, to believe that any loss sustained in his usual business is almost always due to bad season. He is seldom- able to assimilate theories and even facts lectured to hin or published in leaflets. Therefore the scheme of work with him must necessarily be one in the field in his own village bringing him increased profits in his own rupees annas and pies. Any profits made in a Government Farm run at Government expense or in a farm of a rich land- owner do seldom serve to appeal to his senses as realities.
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