Looking into the contribution of employees of Non-Governmental Organisations (NGOs) towards rural developmental activities, the present study was undertaken to know the degree of attitude of the employees towards their organisations and the factors affecting the attitude of there! employees. It was seen that majority of the employees (88%) were having favourable attitude de none of the eight selected personal, social and communication variables was significantly related with the attitude of the employees. However, the multiple regression analysis reveals that in comparison to other factors. sources of information utilised was found to be the most important factor to predict the attitude level of the employees towards their organisations.
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Tamil Nadu Agricultural University
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Madras Agricultural Journal (MAJ)
Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
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