Madras Agricultural Journal
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CONTENT ANALYSIS OF FARM INFORMATION IN TAMIL DAILIES

Abstract

A study was conducted to know the extent of coverage of different subject matters, modes of presentation, contributors of farm information in two Tamil dailies. The results showed that, the subject matters agriculture and horticulture were predominantly covered. Press correspondents and university scientists were the major contributors of farm information. Popular article as mode, more number of articles without illustrations and mostly black and white photographs are also observed.

Keywords: Farm information, Newspapers, Content analysis

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