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DEALER LOYALTY OF FARMERS TOWARDS PESTICIDES IN TUTICORIN DISTRICT

  • Author:N.R. PADMANABAN

    p-ISSN:0024-9602, e-ISSN:2582-5321, Vol:86, Issue:jan-mar

    DOI: https://doi.org/10.29321/MAJ.10.A00543
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Abstract

                                A study was conducted in Tuticorin district of Tamil Nadu with 120 sample farmers to analyse the dealer loyalty of farmers to pesticides. A linear multiple regression model was employed. The results showed that the price of products and credit availability were significant, while all other included variables were not significant. The study showed that the farmers are loyal to dealers.

Key words : Dealers, Loyalty, Pesticides, Regression, Significant

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Tamil Nadu Agricultural University
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Madras Agricultural Students Union
Tamil Nadu Agricultural University
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Tamil Nadu, India.

ISSN : 0024-9602
eISSN : 2582-5321

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