Madras Agricultural Journal
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Consumers preference and perceptions to fresh and processed spices in Coimbatore and Palakkad

Abstract

A study was conducted in Coimbatore and Palkkad with 200 sample respondents to analyse the consumers preference to fresh and processed spices in 1998. The results revealed that consumers distinguish fresh and processed spices as different products. Consumers preference was more for fresh spices than for processed one.

Keywords: Spices, Consumer, Preference, Fresh, Processed; Perceptions

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