Abstract

                                Crop yeild competition scheme was implemeted by the state department of Agriculture at state and district level. This is as Ex-post facto study conducted in eight district of Tamilnadu. The state level respondents numbering eight and district level respondents numbering 22 was selected purposively. The motivating factor behind the participation in the crop yield competition scheme was adequate water supply and favorable farm production circumstance. Two thirds of the prize winners disseminated the technology adopted by them to their friends and neighbours they also exhibited opinion leadership quality in areas such as, crop production and crop protection.

Key words : Paddy, Crop Yield Competition, Motivating factor, and Opinion leadership