Abstract

                                A study was conducted to find out the motivational factors of farmers to grow maize. A motivation index was developed. The study revealed that high motivation and high motivation index was found with the factors namely presence of poultry feed units in the area, attractive price for the produce, minimum duration and easy marketability for the produce. Low to nil motivation and motivation index was found with respondents for the factors presence of Broiler Coordination Committee, amenability for value addition and availability of labour. Medium motivation was found with respondents for the factors of good high yielding varieties, high economic value of straw and less skill requirement. Among the broad categories of motivational factors studied the crop production factors stood first followed by economic factors, bio physical factors, input factors and other relevant factors.

Key words : Motivation, maize, factors, farmers.