Abstract

The study was carried out in Pune and Satara districts of Maharashtra to find out the socio-personal traits that have a bearing on the entrepreneurial behaviour of the cut flower producers. The respondents, numbering 120, were cut flower producers who were specially growing Gerbera under polyhouse condition. Correlation analysis indicated characteristics like educational status, experience in enterprise, annual income from enterprise, training undergone, credit orientation, information seeking behaviour, self confidence, perception towards post-harvest technologies, market perception and marketing behaviour had positive and significant relationship with the entrepreneurial behaviour.

Keywords: Entrepreneurial behaviour, Correlates, Factors underlying