Abstract

                                The research study was conducted in Madukkarai and Kinathukadavu blocks of Coimbatore district for cotton crop and Attur and Gangavalli blocks were selected in Salem district for coleus crop, with a sample of 100 contract farmers for each crop. To avail assured price, to get quality seeds, to get inputs in time, to get effective buy back arrangements, to avail institutional credit, and to avail assured market facility were the major motivating forces that made the respondents to opt contract farming.

Key words : Contract farming, performance, motivating factors, coleus, cotton.