Abstract

                                Mixed fertilizers play a major role in self-sufficiency in food production and helps in achieving higher yield. The present study was aimed to analyze the factors influencing repurchasing decision and constraints faced by farmers towards mixed fertilizers in East Godavari District of Andhra Pradesh. The data were analyzed using descriptive statistics, binary logistic regression and Garette ranking technique. Logistic regression analysis revealed that satisfaction level and quality are showing significant relationship with willingness to repurchase towards mixed fertilizers. So higher satisfaction level and quality helps consumers to be loyal towards the mixed fertilizer. Lack of credit facility from dealers and wholesalers and non availability of all required medicines were the major constraints faced by the farmers in purchase of mixed fertilizers, hence providing credit facility by dealers and wholesalers may boost up the sales of mixed fertilizer in the market.

Key words : Repurchasing decision, Mixed fertilizers, Constraints