Abstract

                                “e-Velanmai” in a coordination of personal and ICT based agricultural extension approach implemented in Tamil Nadu to provide need based and timely advisories to farmers. An impact study of e-Velanmai model of extension, implemented by Tamil Nadu Agricultural University, was undertaken in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu with 90 beneficiary respondents and 90 non-beneficiary respondents. Research reveal that the beneficiary respondents were significantly higher in their extent of adoption of recommended technologies than that of the non-beneficiary respondents. Majority of the respondents had expressed medium level of social impact. Increasing the number of field coordinators, proving information on dayto-day market details and providing information on post harvest technology and value addition of coconut and other crops were the suggestions offered by the beneficiaries for improving the e-Velanmai services.

Key words : : e-Velanmai, ICT, Adoption, Impact, Suggestions