The diverse agro-climatic conditions in India offer huge potential for production of a wide variety of crops from cereals, pulses, fruits and vegetables all round the year. The proliferation of organized retailing in India is also altering food consumption patterns, promoting imported foods, branded foods, processed foods and a wider assortment. The study was performed with the main objective that to analyze the trend of fruits and vegetable production export, import and consumption pattern in India. In these four organized retailer formats were contacted and collected data through interview method to analyze the supply of fruits and vegetable through organized retail formats in Coimbatore.
Key words : Fruits and vegetables, Production, Growth, Retail formats, Consumer behaviour