MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

RESEARCH ARTICLE

Received: 14 Aug 2024

Revised: 01 Sep 2024

Accepted: 12 Sep 2024

*Corresponding author's e-mail: pbalaji@tnau.ac.in

A Study on Parental Perception on Children’s Online Behavior

Manikandan J, Balaji Parasuraman, Santhosh Kumar M, Sudeepthi K and Mugilan K

Department of Agricultural and Rural Management, CARDS, Tamil Nadu Agricultural University, Coimbatore 641003, Tamil Nadu, India.

ABSTRACT

The study titled “Parental Perception on Children’s Online Behavior”

examines how parents navigate the complexities of managing their

children’s online activities in the face of increasing digital engagement.

With widespread internet access through smartphones, social media, and

gaming platforms, children are exposed to numerous online risks, including

cyberbullying, online predators, and privacy breaches, which have heightened

parental concerns. Based on a survey of 129 parents with children aged

less than 18 years, the research highlights key parental concerns, such as

online gaming addiction, excessive screen time, and privacy risks. It also

reveals the negative impacts of prolonged internet use on children’s physical

health, academic performance, and social interactions, including decreased

physical activity, impaired sleep, and strained family relationships. Parents

who regularly monitor their children’s online activities—by checking devices,

discussing internet usage, and using parental control tools—are more aware

of the risks. However, the study finds that parents with higher digital literacy

sometimes underestimate online dangers, leading to less vigilant oversight.

Cultural and socio-economic factors also influence how parents approach

online safety. While some parents, particularly those with lower digital literacy,

rely on restrictive measures like screen time limits or monitoring software,

others adopt more communicative strategies, fostering open discussions

about online risks. Overly restrictive approaches can backfire, as children

may bypass controls and expose themselves to more risks. The study

concluded that a balanced approach, combining active monitoring, open

communication, and improved digital literacy, is essential for effective digital

parenting. It calls for increased education and awareness to help parents

better understand the digital landscape and navigate the challenges of

modern parenting. These insights are valuable for policymakers, educators,

and parents in developing strategies to protect children in an increasingly

digital world.

Keywords: Online Behavior, Perception, Parental Monitoring, Social Media.

INTRODUCTION

The rapid advancement of the internet and mobile

technologies has fundamentally changed how children

interact with the world, presenting both significant

opportunities and challenges (Haleem et al., 2022).

As children increasingly engage with digital platforms,

concerns among parents about the implications of

their children’s online behavior have grown more

pronounced (Sciacca et al., 2022). Understanding how

parents perceive and respond to their children’s online

activities is crucial, particularly in multicultural societies

such as Australia, where diverse cultural backgrounds,

varying levels of technological adaptation, and socio-

economic factors play pivotal roles in shaping these

perceptions (Shin and Lwin, 2022)

Research suggested that while many parents feel

confident in managing their children’s internet use,

this confidence can sometimes lead to less active

MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

engagement and communication regarding online

safety (Nguyen et al., 2022). The disparity between the

technological expertise of children and their parents

further complicates efforts to safeguard children

from potential online risks, as children often possess

a higher level of digital literacy than their parents

(El-Asam et al., 2021). In multicultural contexts,

parents from different ethnic backgrounds may

encounter additional challenges in monitoring and

guiding their children’s online behavior, often feeling

less equipped to address the associated risks

(Ramos, G., & Chavira, D. A. 2022).

The duality of internet use, encompassing

its benefits and risks, is a recurring theme in

parental perceptions. While parents acknowledge

the educational and social opportunities that the

internet offers, they also express concerns about

its negative impacts on their children’s health and

well-being, particularly in relation to physical and

psycho-behavioral aspects (Stoilova et al., 2021).The

COVID-19 pandemic has intensified these concerns,

with physical distancing and an increased reliance on

online platforms contributing to a decline in essential

social behaviors and independence among children

(Zhang et al., 2022)Moreover, the transition to online

education during this period has raised alarms about

the potential adverse effects on children’s physical and

mental health, highlighting the need for a balanced

approach to technology use (Theberath et al., 2022).

In light of these complex and evolving issues, the

present study aims to explore parental perceptions

of children’s online behavior, with a particular focus

on how parents from various ethnic communities

perceive

the

associated

risks

and

benefits

(Tynan et al., 2022). By examining the strategies

parents employ to manage their children’s digital

activities, this research seeks to provide insights into

the broader implications for parenting in a digitally

connected, multicultural society. The specific objectives

of the study are i) To evaluate the extent of parental

awareness regarding their children’s online activities

and the tools they use to monitor and manage these

activities, ii) To analyze parental concerns related to

various online risks and how these concerns influence

their monitoring practices and communication with

their children about online safety and iii)To assess the

impact of children’s online behavior on their overall

well-being and academic performance from the

perspective of their parents.

Rani, M., andKumari, S. (2022) examined digital

parenting practices in urban Indian families, focusing

on strategies used to ensure children’s online safety.

Their research highlighted the challenges faced by

parents in implementing these strategies and the

impact of socioeconomic factors on digital parenting

approaches. The study provided valuable insights into

the evolving nature of parental perceptions in urban

India. Gupta, R., and Deb, S. (2021) explored the

challenges faced by Indian parents in monitoring their

adolescents’ internet use. They proposed strategies

for effective parental supervision in the digital age,

considering the unique cultural and social context of

Indian families. The study highlighted the importance of

open communication and digital literacy in addressing

parental concerns about online safety. Kapoor, N.,

and Sharma, R. (2021) examined the relationship

between parental digital literacy and concerns about

children’s online activities in the Indian context. Their

research highlights how parents’ own understanding

of digital technologies influences their perceptions of

online risks and benefits for their children. The study

emphasized the need for digital literacy initiatives

targeting parents.

Livingstone, S., and Blum-Ross, A. (2020) explored

the complex landscape of digital parenting, examining

how parents balance hopes and fears about technology

in their children’s lives. They discuss the challenges

parents face in navigating the digital world, including

concerns about online risks and the potential benefits

of technology for children’s development and future

opportunities. The authors provided insights into how

parental perceptions shape family dynamics in the

digital age. Dutta, S., and Gangopadhyay, S. (2019)

examined the unique challenges and opportunities

faced by Indian parents in the digital age. They consider

cultural and socioeconomic factors that influence

parental perceptions and practices, highlighting

the need for context-specific digital parenting

approaches. The study provides valuable insights into

the complexities of raising children in India’s rapidly

evolving digital landscape.

Hegazy et al. (2019) Examine parents’ concerns

about the health effects of mobile and internet use.

Many parents perceive that the internet has more

negative than positive effects on their children’s well-

being, particularly when it comes to overuse of mobile

MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

devices and exposure to inappropriate content. This

concern drives many parents to adopt more restrictive

approaches, but these strategies may not always be

effective if they are not coupled with education and

dialogue about responsible internet use. Nagarajan,

S., and Vijayalakshmi, P. (2018) investigated parental

awareness and monitoring practices regarding

children’s internet use in India. Their study highlighted

the need for increased digital literacy among Indian

parents, revealing gaps in parental understanding of

online risks and safe internet practices. The research

emphasized the importance of culturally relevant

digital parenting strategies in the Indian context. Shin,

W., and Li, B. (2017) investigated parental mediation

strategies for children’s digital technology use in

Singapore. While not focused on India, their study

offered valuable insights into parental perceptions and

practices in an Asian context, providing a comparative

perspective that may be relevant to understanding

Indian parental attitudes.

Alqahtani et al. (2017) conducted a study in Saudi

Arabia, highlighting that cultural norms and societal

expectations also influence parental mediation

practices. While parents are keen to monitor their

children’s online activities, many lack the necessary

knowledge and tools to do so effectively. Radesky,

J. S et al., (2015) reviewed the potential benefits

and risks of young children’s use of mobile devices.

Their work provides insights into parental concerns

and emphasizes the need for balanced approaches

to technology use. The authors discuss how parental

perceptions of mobile media influence children’s

screen time and content consumption, highlighting the

importance of informed parental guidance.

MATERIALS AND METHODS

This study employed a descriptive methodology

to identify the parental perception of online behavior

of children. Purposive sampling was employed as a

technique. A total of 129 respondents were chosen for

the study among the locality of Tamil Nadu, which was

carried out from month of June 2023 to September

2024. Data was acquired through a well-structured

online survey. A 5-point Likert scale was used to record

the customer response to the parental perception

of children’s online behavior. (5= Strongly agree;

4= Agree; 3= Neutral; 2= Disagree; 1= Strongly

Disagree). Multi Nominal Logit regression and Garrette

Ranking were used to achieve the goal while taking

into account the following variables.

Table 1: Variables

S.No

Variables

1

Constant

2

Age

3

Residency

4

Education Qualification

5

Occupation

6

Annual Income

7

Reviewing child’s online activity

8

Confident in knowledge of the social media platforms

9

Discuss your child’s online activities with them

10

Aware of the privacy settings on the apps and websites

11

Child understands the risks associated with online behavior

12

Open to discussing their online experiences with you

13

Child’s online behavior affect their relationships with family

14

Child’s online behavior impact their academic performance

15

Child spends too much time online

16

Child’s online behavior affect their physical health

MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

RESULT AND DISCUSSION

Multinomial Logit Regression Results of parental

perception on children’s’ online behavior

The logistic regression analysis was performed to

measure the parental perception on childrens’ online

behavior with dichotomous dependent variables

as awareness of (Impact = 1, Not Impact = 0) as

exogenous variables as viz.,age, residence, education

qualification, occupation, annual income, reviewing

their children online activity, confident in knowledge of

social media platform, discussing with children online

activities with them, aware of the privacy settings

on the apps and websites, concerned are about

the children being exposed to online bullying, child

understands the risks associated with online behavior,

open to discussing their online experiences with you,

child’s online behavior affect their relationships with

family, child’s online behavior impact their academic

performance, child spends too much time online,

child’s online behavior affect their physical health

are categorical variables chosen as the independent

variables. The result was presented in the following

Table 1.

Log-likelihood = (−62.38106)

Likelihood ratio test: Chi-square (20) =

51.2612[0.0001]

From the logit regression model, it could be evident

that the annual income of the parents demonstrates

a 1 per centnegative significance with a coefficient

of -5.87477E-06 and p value of 0.0051 with parental

perception of children’s online behavior. Active

monitoring of a child’s online activity is a significant

predictor of higher parental awareness, as evidenced

by a coefficient of 0.854865 and a p-value of 0.0058,

which demonstrates a positive significance at a 1 per

cent level. This suggested that parents who regularly

review their child’s online behavior are more adjusted

to the associated impacts.

Higher confidence in knowledge of social media

platforms is negatively associated with an awareness

coefficient of -1.05935, demonstrates a negative

significance at a 5 per cent level, indicating that such

confidence may be linked to a lower perceived impact

of online behavior.

Table 1: Parental perception on children’s’ online behavior:

Sl.No

Variable

Coefficient

p-value

1

Constant

-0.848

0.773

2

Age

0.034

0.393

3

Residency

0.111

0.704

4

Education Qualification

-0.561*

0.070

5

Occupation

0.422

0.244

6

Annual Income

-5.874E-***

0.005

7

Reviewing child’s online activity

0.854***

0.005

8

Confident in knowledge of the social media platforms

-1.059**

0.030

9

Discuss your child’s online activities with them

-0.478

0.19

10

Aware of the privacy settings on the apps and websites

0.215

0.316

11

Child understands the risks associated with online behavior

-0.695*

0.060

12

Open to discussing their online experiences with you

0.753

0.117

13

Child’s online behavior affect their relationships with family

0.082

0.847

14

Child’s online behavior impact their academic performance

0.334

0.399

15

Child spends too much time online

0.655*

0.078

16

Child’s online behavior affect their physical health

0.398

0.279

(Note: *** is 1% level of significance, ** is 5% level of significance, *is 10% level of significance)

MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

Education qualification has a negative significance

at a 10 per cent level coefficient of -0.561789, which

might be weakly associated with a reduced perception

of online behavior and the Child understands the

risks associated with online behavior, it also has a

negative significance at a 10 per cent level coefficient

of -0.695055, which demonstrated a marginal

significance at the 10 per cent level. Perception that

a child spends too much time online has a coefficient

of 0.655802 and a p-value of 0.0789 has a marginally

significant positive effect with a 10 per cent level,

suggesting that concerns about excessive online time

may enhance awareness of online behavior impacts.

Age, residency and occupation also show no significant

impact on parental awareness. Discussing online

activities with the child, awareness of privacy settings,

and understanding online risks do not significantly

affect parental awareness. Overall, the analysis

underscores the importance of active engagement

in monitoring online activities and reviewing child’s

online activity as key factors influencing parental

awareness. Other factors, including age, education,

and residency, appear to have minimal influence on

parental perceptions of online behavior impacts.

Parental concerns on children’s online use

Garrette ranking analysis identifies several critical

risks associated with online use among children.

As shown in Table 2, addiction to online games is

emerging as the most pressing issue. This top-ranked

concern underscores the significant adverse effects

that excessive gaming can have on children’s overall

health and development. The pervasive nature of

gaming can lead to negative outcomes, including

diminished academic performance, reduced social

interaction, and decreased physical activity. Such

extensive engagement with online games can

disrupt normal developmental processes and impact

children’s social skills and physical well-being.

It could be inferred from the above table 2

that concern about excessive screen time, which

encompasses all forms of prolonged exposure to

digital devices. This risk includes not only gaming but

also extensive use of social media and other online

activities. Excessive screen time is associated with

a range of physical health issues, such as eye strain

and sleep disturbances, as well as a reduction in

physical activity. These factors collectively highlight

the potential long-term health impacts and underscore

the need for effective strategies to manage and limit

screen time.

Privacy concerns rank third, highlighting the critical

importance of protecting personal information in the

digital realm. Children often lack a full understanding

of the risks associated with sharing personal data

online, which can lead to privacy trespass and

increased susceptibility to exploitation or identity theft.

This finding emphasizes the need for comprehensive

education on online privacy and the implementation

of robust protective measures.

The fourth-ranked risk involves online predators,

reflecting concerns about the potential for harmful

interactions with individuals who may seek to exploit

or abuse children through online platforms. This

risk necessary heightened vigilance and proactive

measures by parents and guardians to safeguard

children from such threats.

Lastly, cyberbullying, although significant, is

ranked fifth. This indicates that while cyberbullying is a

serious issue with severe psychological repercussions,

including anxiety and depression, it is perceived as less

prevalent compared to other risks such as addiction

and excessive screen time. However, addressing

cyberbullying remains essential in mitigating its

harmful effects on children’s mental health and

ensuring a safer online experience.

Table 2. Parental concerns on children’s online activity

S.No

Constraints

Garrette score

Rank

1

Addiction to Games

55

I

2

Excessive screen time

52

II

3

Privacy issues

49

III

4

Online predators

48

IV

5

Cyberbullying

47

V

MadrasAgric.J.,2024; https://doi.org/10.29321/MAJ.10.500009

111|7-9|

CONCLUSION

The study concluded that while the digital world

offers significant benefits to children, such as learning

opportunities and social engagement, it also presents

numerous risks that require careful mediation by

parents. The findings emphasize the importance of

active parental engagement, open communication,

and the need for parents to enhance their digital

literacy to better safeguard their children. Also

highlights that a balanced approach, where children

are guided rather than restricted, proves to be more

effective in fostering responsible online behavior.

Ultimately, the study underscores the need for

comprehensive strategies that empower parents with

the knowledge and tools necessary to protect their

children from online risks while ensuring they can

benefit from the positive aspects of the digital age.

REFERENCES

El-Asam, A., Katz, A., Street, C., Nazar, N. M., & Livanou,

M. 2021. Children’s services for the digital age:

A qualitative study into current procedures and

online risks among service users. Children and

Youth, Services Review, 122, 105872. https://

doi.org/10.1016/j.childyouth.2020.105872

Haleem, A., Javaid, M., Qadri, M. A., & Suman, R. 2022.

Understanding the role of digital technologies in

education: A review. Sustainable operations and

computers, 3, 275-285. https://doi.org/10.1016/j.

susoc.2022.05.004

Nguyen, T. T. P., Nguyen, T. T., Do, H. N., Vu, T. B.

T., Vu, K. L., Do, H. M., ... & Ho, R. C. 2022.

Parent–child relationship quality and internet

use in a developing country: Adolescents’

perspectives. Frontiers in psychology, 13,

847278.

1-11

https://doi.org/10.3389/

fpsyg.2022.847278

Ramos, G., & Chavira, D. A. (2022). Use of technology

to provide mental health care for racial

and ethnic minorities: evidence, promise,

and challenges. Cognitive and Behavioral

Practice, 29(1), 15-40. https://doi.org/10.1016/j.

cbpra.2019.10.004

Sciacca, B., Laffan, D. A., Norman, J. O. H., & Milosevic,

T. 2022. Parental mediation in pandemic:

Predictors and relationship with children’s digital

skills and time spent online in Ireland. Computers

in Human Behavior, 127, 107081. https://doi.

org/10.1016/j.chb.2021.107081

Shin, W., and Lwin, M. O. 2022. Parental mediation

of children’s digital media use in high digital

penetration

countries:

perspectives

from

Singapore and Australia. Asian Journal of

Communication, 32(4), 309-326. https://doi.org/

10.1080/01292986.2022.2026992

Stoilova, M., Livingstone, S., & Khazbak, R. (2021).

Investigating

Risks

and

Opportunities

for

Children in a Digital World: A rapid review of

the evidence on children’s internet use and

outcomes.

https://www.unicef.org/innocenti/

media/5621/file/UNICEF-Investigating-Risks-

Opportunities-Children-Digital-World-2021.pdf

Theberath, M., Bauer, D., Chen, W., Salinas, M.,

Mohabbat, A. B., Yang, J., and Wahner-Roedler,

D. L. (2022). Effects of COVID-19 pandemic on

mental health of children and adolescents: A

systematic review of survey studies. SAGE open

medicine, doi: 10.1177/20503121221086712

Tynan, A., Walker, D., Tucker, T., Fisher, B., & Fisher,

T. (2020). Factors influencing the perceived

importance of oral health within a rural

Aboriginal and Torres Strait Islander community

in Australia. BMC Public Health, 20, 1-9. https://

doi.org/10.1186/s12889-020-08673

Zhang, S., Hao, Y., Feng, Y., & Lee, N. Y. (2022).

COVID-19 pandemic impacts on children

with

developmental

disabilities:

service

disruption, transition to telehealth, and child

wellbeing. International journal of environmental

research and public health, 19(6), 3259.

10.3390/ijerph19063259