Abstract

                                One District One Product is a Japanese business development concept, which gained prominence in 1979. It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population. Over time, it has been replicated in other Asian countries as well. In India, the government of Uttar Pradesh was the first to implement this scheme. The UP government’s One District, One Product scheme encourages such indigenous and specialized products and crafts. After implementing this scheme, many of these products are GI tagged, which means they are certified as specific to that region in Uttar Pradesh. Many of these were also becoming extinct community traditions that are being revived through modernization. In 2020, the Government of India announced this scheme to implementall over India. In Tamil Nadu, specific products have been identified for each districts. A survey has been conducted to study the perception of this scheme by the implementing Government officials of Tamil Nadu towards the ODOP scheme. All the districts of Tamil Nadu were selected. From each district, one Agricultural officer or Horticultural Officer was selected, because the scheme was implemented recently and the official’s perception of the scheme was studied. This study revealed a medium level of perception (40.62%) among government officials.

Key words : Indigeneous; Craft works; Tamil Nadu; ODOP; Perception