Abstract

                                In this era of information, very huge amounts of information are generated which transfers to farmers through various sources and channels. For that, Agriculture needs to be well-organized, with an effective national partnership programme infrastructure and a reliable integrated information delivery system. Two blocks were selected purposefully in the Khammam district of Telangana state. In each block, two villages were selected based on the maximum cultivation area under paddy and thirty respondents per village were selected proportionate randomly, comprising a total of 120 respondents as sample. The paddy producers identified usage of high advance demonstrations and a low ratio of farmers to extension professionals as important technical constraints. Giving paddy farmers loans and subsidy programmes for easy access to the internet, television, and mobile can help them in seeking information from different agricultural sources and channels. Additionally, by providing travel reimbursements for any programmes held far from them, they would have easy transportation without having to miss those and would experience an increase in paddy productivity.

Key words : Constraints; Paddy; Utilization; Sources; Channels; Information