Abstract

                                This study mainly examined the awareness and willingness of banana growing farmers on export procedures and export respectively in the western zone viz., Erode and Coimbatore. Results showed that awareness about the pre-production export procedure and after production of banana was low among the farmers. Most of the farmers had knowledge on PAN card because government formulates it as mandatory for crop insurance. Most of the sample respondents were unwilling to export banana. The reasons would be inadequate knowledge and lack of knowledge about demand and profitability in banana export. The suggested outcomes were formation of farmers groups and simplification in export procedure would improve the export attitude among the farmers. The awareness and willingness could be improved by making aware of farmers about the use of formal sources like officials of Department of Horticulture, NRC Banana Trichy, APEDA, Agricultural Colleges and Universities.

Key words : Export awareness, Banana production, Willingness, APEDA.